Hello Will
Yes, thats the new model with its very boxy retro appearance. Underneath however, it's still very similar to the previous model - the chassis is virtually the same.
The reason for the Jimny's popularity is that it has a dedicated following of people that need small practical cheap vehicles which Landrovers arent.
Suzuki launched the new model across the world but got caught out with the slightly unexpected demand for them, and the other issue is that Europe has also now limited it because of its higher emissions comared to other similar sized cars. Everyone is a bit surprised that Suzuki didn't see that one coming.
Apparently Suzuki will get around this for a short while, by producing a 2 seat commercial 'van' version, not subject to the same controls as the car version - this will be available with the option to buy a set of rear seats! Allegedly this will buy the manufacturer some time to sort out an alternative engine without the emmisions restrictions.
Many Jimny's become very modified for purely off-road use but in it's standard form its an incredibly capable vehicle that surprises a lot of people. Take a look at this very unklikely comparison...
Unlikely comparisonStandard V Modified Also - I dont know if you saw it just the other week, but Top Gear had one that they were messing around with and were very impressed by its performance
So in short, the prices are being artificially hiked by supply and demand, and some unscrupulous dealers.